Product and service management
Product management is responsible for effectively managing all stages of the product life cycle, maximizing its value and profitability. This involves product definition, market research, development, marketing, profitability and ongoing management to ensure success.
“In a world where competition is fierce and innovation is constant, strong product management is the key differentiator between success and failure.”
Ken Norton, former partner at Google Ventures
Market Research (Competition, Prices and Trends)
At Avexity International we understand the importance of having accurate and up-to-date information about the target market, competition and market trends. Our Market Research service will allow you to make informed and strategic decisions that will help you improve your position in the market and stay at the forefront.
We can help you identify growth opportunities and optimize your marketing strategies. Trust us to get the information you need for the success of your business.
Target Market Analysis
Knowing your target market is key to the success of your company. By knowing their habits, tastes and needs, it will be much easier to design products focused on their needs, and promote and sell your products much more efficiently.
With Avexity International's Target Market Description service, you will be able to obtain detailed and relevant information about your target audience. We have many ways to research the market and define the characteristics of the target market. Talk to us to identify how we can help you!
Get a competitive advantage with Avexity International.
Design of New Products and Services
It is an iterative process of idea generation, selection of the best, market research, design and prototyping, refinement, market launch and continuous evaluation. It is a process that requires creativity, analysis and constant adaptation to meet market demands and guarantee the success of the product or service.
The process allows you to clarify objectives, reduce risks, optimize resources and facilitate decision-making about the product (or service) that best adapts to the company's portfolio and market needs.
Products and Services Management
We advise our clients in the management of products and services by carrying out analysis, research and collection of information on all aspects of the product. This includes the economic environment, target market (buyer persona), competition, communications, sales, trends and quality, among others. It is a comprehensive review that allows you to solve business problems, monitor business fundamentals and identify new growth opportunities to better serve your clients.
The preparation of a product audit constitutes an excellent starting point for the preparation of the situation analysis and the subsequent development of product policies and strategies, a key element to correctly plan the management of the product (or service).
Marketing and Commercialization Strategies
At Avexity International we know that each business is unique and requires a specialized marketing and merchandising strategy to achieve success.
These strategies vary greatly depending on the product or service and the target market, not all strategies work the same. To define a strategy it is important to consider many factors, and then design the implementation.
At Avexity International we have designed strategies for products and services, for B2B or B2C, and for different markets. With Avexity International, you will have the necessary tool to take your business to the next level.
Helpful Links
Contact information
hello@avexityinternational.com
Malaga, Spain
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